Overglam London

High-End Pet Fashion. One Mission: Eradicate Boring Design.

Overglam London was founded in 2018 by cousins Ran Xie and Jerry Huang — graduates of the London College of Fashion and Norwich University of the Arts respectively — who noticed that the existing market for pet apparel fell considerably short of what their dogs deserved. So they built something better. A luxury pet fashion brand with the same attention to design, fabrication and craftsmanship that you would expect from any serious fashion house, applied to the considerably more photogenic subject of your dog.

From hoodies and puffer coats to leather jackets, collars, leads and harnesses, every piece is built with quality and practicality in mind — and designed to make the time spent with your pet feel a little more considered and a great deal more stylish. Themed collections are inspired by real aspects of pets' everyday lives, which is to say they are rather more thoughtful than most pet fashion manages to be.

Discover more from our Pets collection at Sostter, or explore the full range of independent brands with something genuinely distinctive to offer. Because the lives of our pets may be shorter than our own — but that is no reason for them to be predictable.