Devon — The Boutiques Worth the Drive

The harbourside towns, the coastal villages, the kind of places that still have proper shops run by people who genuinely care what they stock. Devon has been doing this long before anyone called it independent retail.

We followed the trail from Salcombe to Bath — the queues that tell you everything, the ice cream that stops you mid-sentence, and the one brand that made our Instagram stop in its tracks.

Browse the Söstter Devon edit, or better still — go.

The Ice Cream That Stops You in Your Tracks.

Five locations. Devon and Bath. Ice cream made the way ice cream should be made — properly, obsessively, with the kind of attention to flavour that makes you stop mid-sentence because you need a moment. The queues outside their harbourside shops in Salcombe, Dartmouth, Kingsbridge, Totnes and Bath are not accidental. They are the entirely predictable consequence of doing something rather brilliantly.

Salcombe Dairy stopped our Instagram in its tracks. People feel strongly about great ice cream. People feel even more strongly about independent businesses doing things properly in beautiful places.

Devon is full of them. Salcombe Dairy is simply the one that makes everyone immediately want to get in the car.

Browse the full Salcombe Dairy collection at Söstter — or better still, go to Devon and find them in person. We rather recommend the latter.

Discover more in our UK Boutiques directory, or explore Go & See for more places worth the journey.