Jolie Beauty

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Jolie Beauty – Dark, Daring & Unapologetically Alternative

Where beauty gets a little darker

Jolie Beauty is an independent cosmetics brand from Birmingham — the birthplace of heavy metal — creating vegan and cruelty-free makeup for those who like their beauty with an edge. From gothic eyeshadow palettes to colour-shifting multichrome lip glosses, this is British indie beauty with serious attitude.

Pigments, palettes and pure rebellion

Jolie Beauty's named collections — Cryptic, Spellbound, Til Death, Ethereality, Sirens — speak for themselves. Each one is packed with highly pigmented eyeshadows, air matte liquid lipsticks, metallic glosses, and multichrome finishes that shift with every angle. Their landmark Ozzy Osbourne collaboration was created in the city that made metal, and it shows. Explore the full range of cosmetics at Sostter.

100% vegan. 100% cruelty free. 0% boring.

Every product is vegan and cruelty-free, with UK shipping and EU taxes prepaid. Whether you're building a smoky gothic eye or a holographic festival look, Jolie Beauty has the tools to get you there. Because Sostter believes the best beauty comes from independent makers who genuinely don't follow the rules.

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About Sostter
A Curated Marketplace for Independent Brands

Sostter is a curated marketplace celebrating independent brands, design-led makers, and creative thinkers from around the world. We believe in design with purpose — where craftsmanship, creativity, and conscience meet.

Our team searches for exceptional pieces with a story to tell — fashion, homeware, jewellery, art, and beyond — all brought together in one considered space. Whether you’re discovering something new or supporting an ethical brand you love, every find here has been handpicked for its originality and integrity.

Explore our world of independent brands, crafted design, and conscious creativity — all in one place.