Jolie Beauty

Jolie Beauty – Dark, Daring & Unapologetically Alternative

Where beauty gets a little darker

Jolie Beauty is an independent cosmetics brand from Birmingham — the birthplace of heavy metal — creating vegan and cruelty-free makeup for those who like their beauty with an edge. From gothic eyeshadow palettes to colour-shifting multichrome lip glosses, this is British indie beauty with serious attitude.

Pigments, palettes and pure rebellion

Jolie Beauty's named collections — Cryptic, Spellbound, Til Death, Ethereality, Sirens — speak for themselves. Each one is packed with highly pigmented eyeshadows, air matte liquid lipsticks, metallic glosses, and multichrome finishes that shift with every angle. Their landmark Ozzy Osbourne collaboration was created in the city that made metal, and it shows. Explore the full range of cosmetics at Sostter.

100% vegan. 100% cruelty free. 0% boring.

Every product is vegan and cruelty-free, with UK shipping and EU taxes prepaid. Whether you're building a smoky gothic eye or a holographic festival look, Jolie Beauty has the tools to get you there. Because Sostter believes the best beauty comes from independent makers who genuinely don't follow the rules.