Cuteryko

Handmade in Belfast, Slightly Addictive, and Considerably More Fun Than Whatever Earrings You're Currently Wearing

Started with a lockdown, a DS game, and a rather good idea

In 2020, while the rest of us were making banana bread and rearranging furniture, Chloe O'Neill was in Belfast transforming old toys and Nintendo DS games into earrings. Which is, frankly, exactly the kind of creative response to a global pandemic that deserves to be rewarded. Cuteryko has grown from that gloriously specific starting point into one of the most joyful independent accessories brands around — handmade, playful, and with a product range that somehow manages to include working lights, cocktail earrings, BLT sandwich hoops, and Claddagh rings without feeling the slightest bit incoherent. Now stocked in the National Gallery of Ireland, Atika London, and ASOS Marketplace, and followed by over 115,000 people on Instagram who are, one suspects, all waiting for their next pair to arrive. Discover more brilliant British independent makers, explore our Women-Led Brands, and browse our full range of jewellery artisans on Sostter.

What you'll find here

The range is, to put it mildly, a lot of fun. Handmade acrylic earrings in premium statement styles. Mix and match hoop charms. Functional earrings featuring working lights and miniature game consoles. Miniature food earrings — the Deli Collection alone is worth a visit. Hair clips and scrunchies. Bead bags. Necklaces. Keychains, rings, and phone straps. Seasonal collections that arrive with genuine anticipation — Celestial, Valentine's, Cutemas, Irish accessories celebrating Celtic heritage. And the rather charming Peata range, where a Cuteryko artist will handmake a custom accessory of your actual pet. The whole thing is handmade in Belfast by a small team who clearly find their work enormously enjoyable, which tends to show. Browse our Small Batch Artisans collection for more makers like this, and explore our Shop by Purpose edit.

The gift that will actually get worn

Earrings are one of those gifts that require genuine knowledge of the recipient's taste — except that Cuteryko has rather helpfully made earrings for every taste, which makes the whole business considerably easier. For inspiration, explore our Gifts for Her edit and browse our new arrivals for the latest drops from Belfast.