Tug-E-Nuff

The Dog Toy Brand That Started With a Dog Who Would Not Play.

Indy was Teresa Rouse's dog. Teresa wanted to do agility with her, but Indy had a few behavioural kinks that made life tricky. Playing tug would have helped — but Indy was only interested in food and ignored every tug toy going. Never one to give up, Teresa made a toy Indy would actually care about: one stuffed with food. That was 2009. That was the beginning of Tug-E-Nuff — a family-run Devon business, co-founded by Teresa and her son Danny, that now delivers toys worldwide and is recognised as the world's number one tug toy brand for dogs.

The Tug-E-Nuff range is not like anything you will find in a high street pet shop. Handmade in the UK from sustainably sourced materials — sheepskin, rabbit fur, bungee, natural bite areas — every toy is designed by dog trainers and tested by dogs of different breeds, sizes and drives. The toys are used and recommended by thousands of professional dog trainers worldwide and by the agility and flyball dogs at Crufts. Bungee chasers, food bag toys, fetch balls, sheepskin and rabbit skin tugs — each one comes with Tug-E-Nuff's 45-Day Tug It and Love It Guarantee: if your dog turns their nose up, they will swap it hassle-free. The brand also runs a free Power of Play course and their own podcast, Positive Playtime.

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