Yumi

Born in Camden. Built for Women Who Dress on Their Own Terms.

In the vibrant heart of Camden Market — where rebellion meets creativity — Yumi was born. What began as a single rail of handpicked dresses quickly became something considerably bigger. Women gravitated to the confident prints, the flattering fits, and the joyful, uncompromising take on everyday style that has defined the brand ever since. Whether you are dressing for a Monday meeting, a Saturday night out or a once-in-a-lifetime celebration, Yumi is designed to make you feel entirely like yourself.

As an independent brand committed to happy workers throughout its supply chain, Yumi sits exactly where Sostter believes fashion should: purposeful, considered and genuinely worth wearing. Bold colourways, distinctive prints, dresses, tops, occasion wear and separates — made for women who know what they like and expect their wardrobe to keep up.

Explore our wider Women's collection at Sostter, or discover more from our ethical brands directory. For considered fashion gifts with genuine personality, browse our Shop by Purpose edit.