Wild And Stone

Wild & Stone – Because Switching to Sustainable Shouldn't Mean Switching to Ugly

It started with a toothbrush. It tends to.

Kat was brushing her daughter's teeth one evening when it struck her — rather forcefully — that the plastic toothbrush in her hand was going to outlast everything else in the bathroom, possibly everything else in the house, and end up in the ocean. Something had to change. So she and her husband Warren founded Wild & Stone in 2018 with a simple, stubborn conviction: that sustainable alternatives to everyday plastic products should be just as beautiful as the things they're replacing. Not worthy. Not worthy-looking. Actually, genuinely nice. They support the Marine Conservation Society, reuse textile offcuts, and keep packaging recyclable throughout. Explore our sustainable brands edit, browse bathroom essentials, and discover more brands via Shop by Purpose on Sostter.

What you'll find here

The Wild & Stone range covers the everyday swaps that make plastic-free living genuinely achievable — and considerably more stylish than you'd expect. Bamboo toothbrushes for adults and children, reusable metal and bamboo drinking straws, beeswax wraps in multiple designs, compostable dish cloths, organic cotton tea towels and textiles, plastic-free hair ties, and a growing selection of bathroom, cleaning, and kitchen essentials. Everything is sustainably sourced, fairly priced, and designed to actually complement your home rather than announce its eco-credentials from across the room. Browse our kitchen & dining collection, explore our ethical brands, and check our new arrivals for the latest from Wild & Stone.