Earth To You

Ancient Herbalism, Modern London

Ezgi Günyel founded Earth To You in London in 2017 with a philosophy borrowed from nature rather than a laboratory. The brand makes its own botanical extracts using the ancient techniques of herbalism — whole edible plants, in their entirety, slowly releasing their nutrients into plant oils — and incorporates these extracts into every formulation. No abbreviation, no shortcut; just the whole plant, prepared the way it has been prepared for centuries, adapted for skincare and haircare that works with the body rather than against it. The brand actively participates in reforestation through the Forest Garden Approach by Trees For The Future.

For every skin type, at every age

Earth To You's range of organic, cruelty-free skincare and haircare is formulated for all skin types and all ages. Ingredients are sourced directly from the soil, emphasising essence over labels and sustainability over convenience. Find Earth To You in our sustainable brands collection, our women-led brands edit, and our new arrivals at Sostter.