{"title":"Smalls Merino","description":"\u003ch2 style=\"text-align: center;\"\u003eMerino Wool Essentials. Properly Made. Properly Traceable.\u003c\/h2\u003e\n\u003cp style=\"text-align: left;\"\u003eSmalls Merino began over a glass of wine in Cat's kitchen in 2012 — two friends, both mothers, frustrated that beautifully designed, machine-washable merino essentials for children simply did not exist in the UK. Rather than continue complaining, they built the brand themselves. Two years later, Smalls launched in Selfridges with a mission that has not changed since: to reimagine the way we wear wool, and to do it with a level of traceability and integrity that most of the fashion industry talks about and very few actually deliver.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eEvery Smalls garment is made from 100% ultrafine merino wool, sourced exclusively from ZQ Merino certified farms — the gold standard of ethical wool production, guaranteeing the highest levels of animal welfare, land management and farming practice. The fabric is milled at the only facility in the world to hold both BCorp and EMAS certification, with a fully vertical supply chain. The garments themselves are made in a family-run factory in Portugal. Every dot carefully joined, from happy sheep to finished product.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eThe results speak for themselves: next-to-skin softness that defies every assumption about wool, natural temperature regulation that works in every season, moisture management, odour resistance, and — crucially — machine washability. Woolmark certified. British Vogue approved. Winner of HRH The Prince of Wales' Campaign for Wool 'Incrediwools' award. Worn by Claudia Winkleman, Abbey Clancy, Will Greenwood and Andrew Strauss among others. The tagline says it best: \u003cem\u003eHappy Underneath It All.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eDiscover more from our \u003ca href=\"\/collections\/sustainable-brands\"\u003esustainable brands\u003c\/a\u003e directory at Sostter, or explore considered gifts in our \u003ca href=\"\/collections\/shop-by-purpose\"\u003eShop by Purpose\u003c\/a\u003e edit. For more considered essentials for children, browse our \u003ca href=\"\/collections\/baby-and-kids\"\u003eBaby \u0026amp; Kids collection\u003c\/a\u003e.\u003c\/p\u003e","products":[{"product_id":"womens-merino-cami-pink-peach-blossom","title":"Women's Merino Wool Cami in Pink Peach Blossom","description":"\u003ch2\u003eThe Cami That Actually Understands Your Skin\u003c\/h2\u003e\u003cp\u003eRather embarrassingly, we've created a camisole that does rather more than sit there looking fetching. This 100 percent merino wool beauty regulates your body temperature with the sort of competence one might expect from a Swiss watchmaker, adapting gracefully whether you're sweltering in summer heat or shivering through an unexpectedly chilly morning. It whisks moisture away from your skin as though it were a rather dedicated personal assistant, making it gloriously kind to sensitive skin and those troublesome eczema-prone patches.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Merino Cami\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003ePure Merino, Nothing Else:\u003c\/strong\u003e We've resisted the urge to cut corners with cheaper substitutes or greenwashing nonsense. What you're getting is 100 percent genuine merino wool, full stop.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEthically Sourced and Traceable:\u003c\/strong\u003e Every fibre comes from certified farms in New Zealand, because we rather believe you ought to know exactly where your clothes originate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDelightfully Made for Sensitive Skin:\u003c\/strong\u003e At 17.5 microns with a denser superfine knit, this cami is wonderfully soft and properly healing for eczema and general skin sensitivity. It's like wrapping yourself in something that actually cares.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCrafted with Environmental Integrity:\u003c\/strong\u003e Spun at a mill boasting the only EMAS certification for environmental practices, then beautifully constructed by a family run maker. No corporate shenanigans, just genuine care.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFabric Composition:\u003c\/strong\u003e 100 percent ethically sourced merino wool\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMicron Count:\u003c\/strong\u003e 17.5 microns for breathable durability\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eResponsibly Produced:\u003c\/strong\u003e Zero Questionnaire certified, environmentally conscious mills\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMultipurpose Design:\u003c\/strong\u003e Equally splendid layered under a shirt or worn solo as a rather good everyday essential\u003c\/p\u003e\u003cp\u003eThis is the sort of piece that earns its place in your wardrobe through sheer competence and genuinely marvellous construction. Utterly fetching and properly made.\u003c\/p\u003e","brand":"Smalls Merino","offers":[{"title":"S \/ Pink","offer_id":48279739072740,"sku":"5060856415125","price":55.0,"currency_code":"GBP","in_stock":false},{"title":"M \/ Pink","offer_id":48279739105508,"sku":"5060856415127","price":55.0,"currency_code":"GBP","in_stock":false},{"title":"L \/ Pink","offer_id":48279739138276,"sku":"5060856415129","price":55.0,"currency_code":"GBP","in_stock":true},{"title":"XL \/ Pink","offer_id":48279739171044,"sku":"5060856415131","price":55.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/womens-merino-cami-pink-peach-blossomadult-camisolesmalls-merino-3740830.jpg?v=1773405510"},{"product_id":"merino-tank-pink-peach-blossom","title":"Merino Tank in Pink Peach Blossom","description":"\u003ch2\u003eThe Tank Top That Actually Works (We Were Rather Surprised Too)\u003c\/h2\u003e\u003cp\u003eLook, we'll be honest. We didn't expect a simple merino tank to become the sort of garment you'd reach for every single day. Yet here we are. This pink peach blossom beauty is cut longer through the body for effortless tucking, finished with a curved hem that somehow knows exactly what it's doing. Wear it now, wear it tonight, wear it all week if you fancy. It layers beautifully, lounges magnificently, and works as a proper base layer without any fuss.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Merino Tank\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTemperature regulation that actually thinks:\u003c\/strong\u003e Ultrafine merino adapts to warm or cool environments, so you'll never overheat. Quite the clever bit of engineering.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture wicking for sensitive skin:\u003c\/strong\u003e Acts as a second skin, keeping moisture away from you. Rather marvellous if you have sensitivities or eczema.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsurdly soft without the nasties:\u003c\/strong\u003e 100 percent pure merino wool, 17.5 micron density with a silk like knit. No hidden horrors, just gorgeously crafted fabric.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically made from the ground up:\u003c\/strong\u003e Traceable New Zealand merino from certified farms, spun in Italy at the world's only mill with both B Corp and environmental certification, then made at a solar powered family run workshop in Portugal.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAward winning for good reason:\u003c\/strong\u003e We've picked up rather a lot of accolades because we actually care how things are made.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRidiculously easy to care for:\u003c\/strong\u003e Machine washable at 30 degrees. That's it. Brilliant.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e 100 percent Woolmark Certified Ultrafine Merino Wool\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeight and knit:\u003c\/strong\u003e 195 gram denser silk like knit in 17.5 micron fineness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign features:\u003c\/strong\u003e Curved hem, longer body length, contrast stitch detail for a subtle pop of colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash at 30 degrees\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e Refer to our size chart for the perfect fit\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThis is the sort of tank that becomes genuinely indispensable. The kind you'll reach for when you want to feel rather good without trying too hard.\u003c\/p\u003e","brand":"Smalls Merino","offers":[{"title":"2-3YRS","offer_id":48279739203812,"sku":"5060856413855","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"3-4YRS","offer_id":48279739236580,"sku":"5060856413862","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"5-6YRS","offer_id":48279739269348,"sku":"5060856413879","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"7-8YRS","offer_id":48279739302116,"sku":"5060856413886","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"9-10YRS","offer_id":48279739334884,"sku":"5060856413893","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"11-12YRS","offer_id":48279739367652,"sku":"5060856413909","price":35.0,"currency_code":"GBP","in_stock":true},{"title":"13-14YRS","offer_id":48279739400420,"sku":"5060856413916","price":35.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/merino-tank-pink-peach-blossomvest-topsmalls-merino-6291061.jpg?v=1775140534"},{"product_id":"merino-snood-pink-peach-blossom","title":"Merino Wool Snood in Pink Peach Blossom","description":"\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eRather marvellous news if you've ever struggled with scratchy neck warmers or, well, basically anything that makes you feel like you're being slowly suffocated by your own fashion choices. This snood is the opposite of that. Wear it all day, all night, any day of the week without descending into an itchy, overheated mess. It's fabulous for layering, quite brilliant for lounging, and genuinely rather good at being a proper base layer when you venture outdoors.\u003c\/p\u003e\n\u003cp\u003eThe whole thing works like your skin's rather clever best friend. It regulates your temperature so you're not perpetually sweltering or shivering, wicks moisture away beautifully, and if your skin is sensitive or prone to eczema, it's genuinely soothing. We're rather proud of that bit.\u003c\/p\u003e\n\u003ch3\u003eWhy Choose Our Merino Wool Snood\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTemperature Regulation\u003c\/strong\u003e: Adapts to warm or cool environments so you're never caught out\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture Wicking\u003c\/strong\u003e: Keeps you dry and comfortable, acting as a second skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEczema Friendly\u003c\/strong\u003e: Ultrafine merino wool that's genuinely gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically Crafted\u003c\/strong\u003e: 100 percent pure merino wool from certified New Zealand farms with complete traceability\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeautifully Made\u003c\/strong\u003e: 17.5 micron density with a gorgeously silky knit that feels rather luxurious\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFabulously Sustainable\u003c\/strong\u003e: Spun at a B Corp certified Italian mill and crafted by a solar powered family workshop in Portugal\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuinely Easy Care\u003c\/strong\u003e: Machine washable at 30 degrees, which is rather convenient\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCheeky Detail\u003c\/strong\u003e: Contrast stitch for that little pop of personality\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eComposition: 100 percent Merino Wool\u003c\/li\u003e\n\u003cli\u003eMicron Count: 17.5 ultrafine\u003c\/li\u003e\n\u003cli\u003eWeight: 195g denser silk like knit\u003c\/li\u003e\n\u003cli\u003eCertification: Woolmark Certified\u003c\/li\u003e\n\u003cli\u003eCare: Machine wash at 30 degrees\u003c\/li\u003e\n\u003cli\u003eDesign: Multipurpose, thoughtfully considered\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis is precisely the sort of piece that quietly becomes indispensable. Award winning and rather well regarded, it's the snood you'll reach for when you want proper comfort without any of the usual compromises. Quite the showstopper, really.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Smalls Merino","offers":[{"title":"ADULTS\/ 26cm \/ Pink","offer_id":48279745921252,"sku":"5060856414401","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"KIDS\/23cm \/ Pink","offer_id":48279745954020,"sku":"5060856414403","price":30.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/merino-snood-pink-peach-blossomsnoodsmalls-merino-5663438.jpg?v=1773405515"},{"product_id":"merino-snood-french-navy","title":"Merino Wool Snood in French Navy","description":"\u003ch2\u003eThe Snood That Actually Works (Rather Marvellously, We Might Add)\u003c\/h2\u003e\u003cp\u003eLook, we won't pretend this is rocket science, but it is rather brilliant. Slip on this merino snood and suddenly you've got a garment that doesn't judge you for wearing it to the shops, to the gym, or to bed. Yes, bed. It's that splendid. Whether you're layering for adventure or lounging about looking rather fetching, this beauty adapts to whatever you throw at it—literally.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Merino Snood\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eTemperature Regulation That Actually Works:\u003c\/strong\u003e Ultrafine merino wool keeps you cosy when it's cold and breathes when you're being active. No overheating, no panic sweats. Just glorious comfort.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGenuinely Soft on Sensitive Skin:\u003c\/strong\u003e At 17.5 microns, this is silk-like softness. If your skin's been difficult (and whose hasn't), merino actually soothes rather than irritates. Properly healing, that.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMoisture Wicking Like You Wouldn't Believe:\u003c\/strong\u003e Merino pulls dampness away from your skin, keeping you dry whether you're nervous at the dentist or actually exercising.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003ePure and Honest:\u003c\/strong\u003e 100 percent merino wool. No synthetic nonsense lurking about. Nothing to feel guilty about.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eFabric Specification:\u003c\/strong\u003e 17.5 micron ultrafine merino wool, 195g denser knit with a silken finish. Woolmark certified because we do things properly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEthical Sourcing:\u003c\/strong\u003e New Zealand merino from certified farms you can actually trace. Spun in Italy at a mill with B Corp and EMAS certification. Made by a solar-powered family workshop in Portugal. Genuinely good people making genuinely good things.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Fabulously easy. Machine wash at 30 degrees and you're done. Seriously.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eDesign Detail:\u003c\/strong\u003e Contrast stitching for that cheeky pop of colour. It's the sort of small touch that makes you smile every time you pull it on.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAward Recognition:\u003c\/strong\u003e Multi-award winning. Rather nice to wear something made by people who actually care.\u003c\/p\u003e\u003cp\u003eThis is a snood that earns its place in your wardrobe rather than just hanging about looking decorative. Check our size chart to find your perfect fit, then treat yourself to something that's going to make you look and feel rather marvellous.\u003c\/p\u003e","brand":"Smalls Merino","offers":[{"title":"ADULTS\/ 26cm","offer_id":48279745986788,"sku":"5060856415309","price":30.0,"currency_code":"GBP","in_stock":false},{"title":"KIDS\/23cm","offer_id":48279746019556,"sku":"5060856415293","price":30.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/merino-snood-french-navysnoodsmalls-merino-5106933.jpg?v=1773405515"},{"product_id":"merino-long-sleeve-ivory","title":"Merino Long Sleeve Ivory","description":"\u003ch2\u003eThe Ivory Long Sleeve That Actually Behaves Itself\u003c\/h2\u003e\u003cp\u003eLook, we're not going to pretend this is just another woolly jumper. This is ultrafine merino that does the rather marvellous job of regulating your temperature like it's read all the instruction manuals we never bothered with. Too warm, too cold, sensitive skin acting up? This fabric adapts with the sort of quiet competence you'd normally have to pay a personal assistant for.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Merino Long Sleeve\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eTemperature That Makes Sense:\u003c\/strong\u003e Our Ultrafine Merino regulates your body temperature by adapting to warm or cool environments, which means no awkward overheating moments mid-conversation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMoisture Wicking You'll Actually Notice:\u003c\/strong\u003e It draws sweat away from your skin like a properly trained butler, making it wonderfully suitable for those with sensitivities or eczema prone skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eEthically Made, Not Just Said:\u003c\/strong\u003e New Zealand merino from ZQ Certified farms, spun in a B-Corp and EMAS certified Italian mill, finished at a solar powered family workshop in Portugal. We've rather obsessed over where this comes from.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eProperly Soft and Durable:\u003c\/strong\u003e 17.5 micron ultrafine merino in a 195 gram silk like knit that feels as good as it sounds and lasts rather longer than you'd expect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThoughtfully Designed Details:\u003c\/strong\u003e Longer arms, close fitting body, curved hem, and a cheeky contrast stitch for those who appreciate a subtle pop of colour.\u003c\/p\u003e\u003ch3\u003eProduct Details\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eComposition:\u003c\/strong\u003e 100 percent merino wool, no hidden nasties whatsoever.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCertification:\u003c\/strong\u003e Woolmark Certified Ultrafine, award winning British brand credentials.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Machine washable at 30 degrees, because life's too short for complicated laundry.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e See our size chart for the proper measurements. We're rather particular about getting this right.\u003c\/p\u003e\u003cp\u003eThis is the sort of garment that quietly becomes essential. Rather good at doing many jobs beautifully, which seems rather the point.\u003c\/p\u003e","brand":"Smalls Merino","offers":[{"title":"11-12YRS","offer_id":48279746281700,"sku":"5060460726785","price":47.0,"currency_code":"GBP","in_stock":true},{"title":"13-14YRS","offer_id":48279746314468,"sku":"5060460726792","price":47.0,"currency_code":"GBP","in_stock":true},{"title":"2-3YRS","offer_id":48279746347236,"sku":"5060460726730","price":47.0,"currency_code":"GBP","in_stock":true},{"title":"3-4YRS","offer_id":48279746380004,"sku":"5060460726747","price":47.0,"currency_code":"GBP","in_stock":true},{"title":"5-6YRS","offer_id":48279746412772,"sku":"5060460726754","price":47.0,"currency_code":"GBP","in_stock":true},{"title":"7-8YRS","offer_id":48279746445540,"sku":"5060460726761","price":47.0,"currency_code":"GBP","in_stock":true},{"title":"9-10YRS","offer_id":48279746478308,"sku":"5060460726778","price":47.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0547\/6820\/6011\/files\/merino-long-sleeve-ivorylong-sleevesmalls-merino-1389265.jpg?v=1775140535"},{"product_id":"merino-long-sleeve-grey-marle","title":"Merino Long Sleeve Grey Marle","description":"\u003ch2\u003eThe Grey Marle Merino Long Sleeve That Actually Works\u003c\/h2\u003e\u003cp\u003eLook, we've rather stumbled onto something rather good here. This isn't just another wool tee that'll have you scratching like you've been wrestling a particularly irritable hedgehog. It's a properly handsome piece of kit that genuinely sorts itself out whether you're overheating or freezing, which, let's face it, is most of us on any given Tuesday.\u003c\/p\u003e\u003ch3\u003eWhy Choose Our Merino Long Sleeve\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eTemperature Regulation That Doesn't Fuss About:\u003c\/strong\u003e Our ultrafine merino adapts to warm or cool environments, meaning you'll stop faffing about with layers like you're preparing for an Arctic expedition when you're just popping to the shops.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMoisture-Wicking Magic:\u003c\/strong\u003e Merino wool whisks perspiration away from your skin with the grace of a particularly dedicated butler, leaving you feeling rather more dignified than you have any right to.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGenuinely Soft on Sensitive Skin:\u003c\/strong\u003e At 17.5 microns, this fabric is delightfully gentle enough for eczema prone skin, though it's rather fabulous even if your skin behaves perfectly well, which must be nice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eA Close, Flattering Fit:\u003c\/strong\u003e Longer arms and a curved hem that doesn't make you look like you've borrowed someone else's wardrobe. 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